Do you know how your customers and clients really feel about your products and services? Does not knowing keep you up at night?
It doesn’t have to…
It’s much easier to maintain clarity and not get burned out when you know what’s really going on in your business.
Use this single, powerful question to gain instant clarity in any aspect of your life.
Ken Blanchard, who’s a fairly famous guy, said: “Feedback is the breakfast of champions.”
That is my tip for you today – using feedback to your advantage.
There are two types of feedback. Internal and external.
Internal feedback is that little voice that when you are about to do something it tells you, “Ah, you might not want to do that.” Or, “I don’t feel so good about this.” Or, “Hell yeah, we should absolutely do that.” Right? “I’m super excited.” “Let’s freakin’ do it.” That’s your internal GPS system. We all have one. A lot of people suppress that over the years. I do a lot of work with my coaching clients to get them to tune back into that and to trust it. For a lot of us we call that our “gut instinct”. That is internal feedback.
Other internal feedback could be you get sick because you’re not sleeping enough ’cause you’re working 80 or 90 hour days. Something that we talked about. Or sorry, 80 or 90 hour weeks. If you’re doing 80 or 90 hour days actually that would be amazing. And you would want to patent that. But 80 to 90 hour workweeks. You’re not sleeping enough, you’re not eating well. Your body gives you some feedback that’s “Hey, that’s not cool so I’m gonna get you sick so you take a rest.” Other internal feedback.
All other feedback is external. External includes outcomes and other people. Now one of the best ways to get external feedback. One of the best questions I have ever heard I learned from Jack Canfield – “On a scale of one to 10, how would you rate the quality of,” and then it could be anything. If you’re talking with a loved one you could say, “How would you rate the quality of our relationship?” If you’re talking to a client or an employer it could be the quality of my performance. If you’re talking with a customer, could be the quality of our product. If you are a coach or trainer, it could be the quality of this seminar.
This question provides a wealth of information that you absolutely need.
Using Feedback For Your Business
Now what does that have to do with avoiding burnout and maintaining clarity? For me it comes down to having peace of mind. A lot of business yes, is physical, it’s doing the work. But the biggest thing is the mental game of business and building a business. For instance, you could be completely physically fine but mentally you’re a wreck. And actually thinking about it, if you’re a mental wreck you’re probably not going to be physically fine.
Applying the 80/20 rule, the Pareto principle, to business, translates to 80% thinking and 20% action. Just like the book from Napoleon Hill is called “Think and Grow Rich”. Think, and grow rich. I’ve heard people say, “It’s not meditate.” “It’s not do a whole ton of stuff.” “It’s not Work 80 Hours a Week and Grow Rich.” It is Think and Grow Rich.
80% of the time you’re thinking about what you’re doing, strategizing, et cetera. And then you take action.
What feedback does is it helps you to know are the actions that I’m taking the right ones? So that is very important also in maintaining clarity of what’s going on. Maintaining clarity of what is happening inside of your business. Do our customers actually like us? Or why is our revenue going down? Or why is this marketing not working? Or why is this marketing in fact working? What do I need to do?
Getting feedback, external feedback is absolutely crucial for maintaining clarity as you move forward. The more clarity you have in what you’re doing the less likely you are to burnout doing a whole bunch of stuff that is going to get you literally nowhere at all with your business.
So clarity is so crucial in that way and feedback can help you to maintain that clarity as you are moving forward.
Use The Power of the Question
So that’s it. Very simple to discuss. Very difficult for a lot of people to do and practice. Just ask, “On a scale of 1 to 10 how do you rate the quality of,” whatever.
I’ve had some very interesting conversations with my wife after asking her this question, and I had to some work on my part. But if I didn’t know that, then I could be living in a strained marriage which would affect the rest of my life. Luckily that’s not the case because I ask for feedback.
I ask for feedback from my coaching clients to know, “Hey, is this really working for you?”, “Is this what you expected?”, “Are you getting value?” Very important things to do.
So again, very simple to say. Very difficult for a lot of people to do in practice. But that goes back to a previous video where I told you to get comfortable with being uncomfortable, and feel the fear and do it anyway.
If you’re afraid of asking for feedback do it anyway because you won’t know if you are doing a really good job without getting that feedback. It is crucial. As Ken Blanchard said, “Feedback is the breakfast of champions.”